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"22 Ways of Highly
Successful Retail Managers"
A
DMSRetail Success Guide to Solve Retail Management Problems
We wrote the story about the amazing success of a highly skilled retail manager early in
2008. Based on reader comments there were quite a few retail managers who were
inspired by the story. And there were one or two who just didn’t believe it and
they told us so in pretty harsh language. That’s unfortunate because the story
is 100% true. It’s a story about a man who enjoyed a meteoric rise through the
ranks of a prominent retail company under some pretty tough circumstances.
Anyway, that story in addition to other success stories we know started us
thinking about just what it was that made some retail managers wildly successful
while others kind of languished in the retail industry; never really making
anything extraordinary happen and never moving up to where they were proud of
their retail management position; those who are unable to put their stamp, or
mark, on their work and, perhaps most importantly, never really reach their
earning potential.
And that’s where the idea for 22 Ways of Highly Successful Retail Managers came
from. So it began…the research had to be done; the long, arduous task of
drilling down through all of the details to uncover the ways of the highly
successful, highly skilled retail manager. There were hours and hours of
conversations about what worked and what didn’t; about trial and error; about
the role that personality traits played in the success of these individuals;
about the road blocks and challenges encountered along the way. We examined
education, background, and ambition to mention just a few things.
Well, we finally got through it all and the results were enlightening. We found
that there were many, many habits – or ways - these successful, highly skilled
retail managers had in common. And the ways were so evident across the board
that we just knew other retail managers would want to know what they were and
how they, too, could cultivate these ways to become highly skilled and, thus,
enjoy similar success.
A new Success Guide was born out of this study - 22 Ways of Highly Successful
Retail Managers – and it’s amazing. Any retail manager who wants to excel in the
retail industry and become a ‘go to’ person, due to his/her success, needs to
read it.
Every so often a book comes along that really resonates with you; a book that
you read with such intense interest that you don’t want to put it down. These
books add value to your life because you actually take away something that can
help you; something you suddenly realize that you have been waiting for, even
though you didn’t necessarily know that you were waiting for it. But what a
difference it makes. All at once you see through what’s been bothering you –
even if it was just a little nagging doubt or thought about what you’re doing in
your career. Well, 22 Ways of Highly Successful Retail Managers is that book.
It’s the book that you will carry around with you for easy reference. It’s the
one that will be ‘dog eared’ due to constant use; the one that you will tell
others about. You’ll take excerpts out of the book and post them on your
bulletin board, or maybe even your bathroom mirror, to help you remember a
particular piece that really hits home with you.
This is the book that you will use when you have moved from being not only a
highly skilled and successful retail manager yourself but to a mentor of someone
else who wants to become as good as you are.
Table of Contents:
A Highly Successful Retail Manager:
Way 1.
Knows the Customer and Practices Exemplary Customer Service
Way 2.
Interviews, Hires and Trains for the Cause
Way 3.
Leads by Example
Way 4.
Motivates
Way 5.
Coaches Continuously
Way 6. Manages Time Well
Way 7. Communicates Well
Way 8. Is Honest and Has Integrity
Way 9. Is Accessible
Way 10.
Manages Performance
Way 11.
Mentors and Develops People
Way 12.
Praises and Rewards
Way 13.
Manages Up
Way 14.
Demands Operational Excellence
Way 15.
Promotes Growth
Way 16.
Networks
Way 17.
Is Energetic, Ambitious and Enthusiastic
Way 18.
Develops a Flair for Visual Merchandising
Way 19.
Ensures all Interactions are Productive
Way 20.
Works Hard for Results
Way 21.
Strives for Both Quality and
Quantity
Way 22.
Takes Action
Unsolicited Customer
Comment:
"22 Ways of the Highly Successful Retail Managers is proving itself priceless. I am using
the book as a segmented management training tool – 22 weeks, 22
Monday management meetings. Each week we read and discuss a
“Way” ; the book trains, challenges and chides each one of us ..
a total departure from the perception of a weekly nagging owner
meeting … shape up, sharpen up, increase revenues and increase
profit margins - Basic advice, advanced advice and counsel,
professionally packaged to challenge and benefit any store
owner."
From the desk of
Amanda Rosen,
Owner - Butterfly
Consignments
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