Retail Category Management Webinar

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Retail Category Management Online Training

Date: Tuesday, June 27, 2017

Time: 1:00 PM-3:00 PM EST (5:00PM London, UK)

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Retail category management is considered an integral part of best practices in running a successful retail business.

 Category Management Highlights:

  Better In-Stock Rates: 2 - 8%

Lower Inventory Levels: 10 - 40%

Higher Sales: 5 - 20%

Lower Logistics Costs: 3 - 4%

      Retail Category Management Online Training is useful for all buying staff, including category managers, buyers and visual merchandising teams as well as for Suppliers of Retail.



Category Management Fundamentals:

 8 Stages of Category Management Process

 Developing a Business Case with High ROI

 Category Growth & Efficiency Drivers

 Utilization of Consumer Decision Trees in Category Development

 Cross Category Analysis

 Integration of Customer Relationship Management with Category Management  

Category Analytics:

 Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives

 Data Sources

 Construction of Balanced Score Card for the Category

 How to Develop Category Insights in Limited Data Environments

 A Review of Leading Category Management TechnologiesRetail Brand and Category Management Online Training

Category Strategies & Tactics:

 Maximizing Frequency of Purchase

 Shopper and Consumer Education-Awareness-Persuasion

 Price Optimization to Deliver Maximum Gross Margins

 Assortment Planning for Top Profit

 Effective Space Planning, Shelf Presentation and Use of Planograms

 Winning Promotions to Maximize Sales and Inventory Turns

 Drivers of Store Execution Excellence

 How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

Category Management Best Practices:

 Case Studies from World's Leading Retailers

 Customizing Categories according to Customer SegmentationCatman Webinar

 A Success Framework for Integration of Customer, Product and Functional Strategies

 Improving category performance by clustering

 Next generation category management review process

 Certificate will be issued for the participants.


Duration: 2.0  hours with one 15 minute break

June 27, 2017

Time: 1:00 pm - 3:00pm Eastern Standard Time, 5:00 pm - 7:00 pm London (UK)

(Day and Time can be customized for a group of 6 or more)

Tuition: $147 per individual, $127 per person in a Group of 3 or more

This online training is packed with information on how to use Retail Category Management techniques to boost the inventory efficiency and control while increasing profits and the customer experience quality.

Facilitator - Matt Parmaks

With years of retail and related experience, Matt provides his audience with a wealth of real life examples on the ‘why’ and ‘how’ of best practices in just about every area of retail.

During his retail management career, both in sales and merchandising executive positions, Matt has generated more than $750 Million revenue and has been responsible for sales organizations as large as 1000 salespeople.

Matt has extensive knowledge about the retail industry, gained through formal education, work experience and a keen interest in business and world affairs.

He is the author of numerous books and articles in Retail Performance and Managerial Productivity. Matt received Bachelor and Master of Science degrees in Engineering from the University of Birmingham in the UK.

Retail Category Management is considered an integral part of best practices in running a successful retail business.

Registration Fee - Individual: $147

Retail Category Management Webinar

Registration Fee - Group: $127 (per person)

(Minimum 3 Registrants from the same Company)

Retail Category Management Webinar Group

or order by phone: +1 (312) 239-0919

"The price of education is paid just once. The price of ignorance is paid forever! " - Anonymous