Retail Business Promotional Idea List
Advertise on the internet.
|
Advertise in the
classified advertising section of your community newspaper.
Advertise in the Yellow
Pages.
Advertise on a grocery
buggy.
Affiliate your retail
business with a charity / good cause.
Approach your prospective
customers over the phone.
Approach your prospective
customers in person.
Approach your prospective
customers through the mail.
Be a guest speaker at
seminars and present on your area of expertise.
Be a guest speaker on
radio talk shows.
Build and maintain a
customer mailing and contact list on database software.
Build your image with
well-designed letterhead and business cards.
Create an in-store event
around the birthdays of major celebrities.
Create an in-store event
around major sports and cultural events.
Create an in-store event
about your anniversary.
Conduct a telemarketing
campaign.
Design a brochure that
best explains the benefits of your store/product/services.
Design a mail order
campaign.
Design additional point of
purchase displays for your products and services.
Design an image building
logo for your retail business.
Design and distribute a
monthly or quarterly newsletter.
Design and distribute
company calendars, mugs, pens, note pads, or other advertising specialties
displaying your company name, logo and location(s).
Design and distribute a
free "how to do it" hand-out related to your product/service.
Design buttons, decals and
bumper stickers or balloons with your company name, logo, slogan and/or
location(s).
Design T-shirts displaying
your company name and logo.
Develop an effective web
site.
Explore cross promotion
with a non-competing company selling to your target market.
Have a press release sent
out.
Hold a promotional
contest.
Hold a seminar on your
service, product or industry.
Have surprise and
irresistible deals.
If you have the space,
hold live music concerts in or around the store.
Include promotional
material with your invoices.
Invite your mayor or other
recognized government officials to your events.
Look for opportunities to
do joint exhibits with non-competing stores as well as museums and art
galleries.
Maintain a VIP customer
list and hold special events specifically for them. (Special sale, fashion show,
new product presentation, etc.)
Package your brochure with
feature products or services, price lists and letter in a folder for handing out
or mailing to your customers.
Place a sidewalk sign
outside your store.
Place flyers on bulletin
boards and car windshields (where permitted).
Place promotional notes on
your envelopes, mailing labels.
Place signs or paint logos
on your company vehicle(s).
Prepare a corporate video
and send it to your VIP list.
Prepare a list of product
features and benefits to help you plan your advertising and promotional
campaigns.
Prepare specific
packages/bundles offering solutions to your customers' specific needs.
Provide free
samples/trials of your product or service.
Sponsor a charity event.
Sponsor an amateur sports
team.
Sponsor a cultural event
through a community arts organization.
Start a frequent customer
loyalty program.
More to come...check back frequently.
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