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How to Increase Profits by Managing Categories based on Your Customer

"Retail Category Management & Inventory Control Workshop"

Upcoming Dates & Location:

June 2-3, 2015 - Jumeirah Beach Hotel, Kuwait, KW

Workshop Starts In:


See all other Dates & Locations below


Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs. Nielsen

Category management does more than contribute to the success of a retail organization. It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides. Expertise in Category Management is certainly a competitive advantage.

Some Category Management Benefits: (Source: AMR Research)

Better In-Stock Rates: 2 - 8%

Lower Inventory Levels: 10 - 40%

Higher Sales: 5 - 20%

Lower Logistics Costs: 3 - 4%

Retail Trends Driving Category Management Practice:

Changes in Customer Behavior

Economic Environment

Higher Efficiency Requirements

Strong Competition

Advances in Information Technology, specifically, Business Intelligence


Program Outline


Category Management Fundamentals:

8 Stages of Category Management Process

Developing a Business Case with High ROI

Category Growth & Efficiency Drivers

Utilization of Consumer Decision Trees in Category Development

Cross Category Analysis

Integration of Customer Relationship Management with Category Management  

Category Analytics:

Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives

Data Sources

Construction of Balanced Score Card for the Category

How to Develop Category Insights in Limited Data Environments

A Review of Leading Category Management Technologies Retail Brand and Category Management Training


Category Strategies & Tactics:

Maximizing Frequency of Purchase

Shopper and Consumer Education-Awareness-Persuasion

Price Optimization to Deliver Maximum Gross Margins

Assortment Planning for Top Profit

Effective Space Planning, Shelf Presentation and Use of Planograms

Winning Promotions to Maximize Sales and Inventory Turns

Drivers of Store Execution Excellence

How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

Category Management Best Practices:

Case Studies from World's Leading Retailers

Customizing Categories according to Customer Segmentation

A Success Framework for Integration of Customer, Product and Functional Strategies

Improving category performance by clustering

Next generation category management review process

Closing Remarks

Certificate Awards Ceremony

Retail Brand & Category Management

Here are comments from some of the previous participants:

"Very interesting and useful training. Materials are excellent. The Instructors were very smooth in explaining the course; really very professional with strong experience. I would like to have more training with DMSRetail."

"Simply everything was great...the venue, atmosphere, workshop agenda, etc. The Instructors were great, passionate, helpful."

"Excellent training, to the point, material is great (slides, videos, etc.) It's a very interactive workshop. The trainers are excellent."

"Very useful, knowledgeable training. Great group interaction, excellent venue selection."

"The content is really rich, presenters are experienced and able to deliver and explain the points."

"I think everything was great. The instructors were very professional and well prepared."

"Everything was perfect. The training topic was great and added value to me. I hope to enjoy similar training in the near future."

"Course was very organized; materials were very good and professional. Instructors were excellent."

"Going back with a lot of ideas to implement wherever possible."

"An extensive workshop on Brand & Category Management covering all aspects of branding in a retail environment, a must for all retailers."

"Top notch, excellent material and information. Presentations and videos were excellent."

"I feel that the knowledge I gained in this workshop is going to change the way I deal with the business and will help me get promoted to the top."

"DMSRetail enlightened my mind by injecting amazing modern tools which is going to make me shine in my career."

"A very useful and fantastic workshop."

"A Golden way to manage and improve my work as Category Specialist."

"The workshop was worth every dollar invested and I am better skilled with this knowledge. My job became easier. I recommend this workshop to all category managers, product managers and merchandising managers."

"Very insightful with solid and workable ways to grow and improve your business."

"The Category Management Workshop was enlightening and empowering. I am very impressed with the workshop. It provided processes and strategies which will allow me to implement initiatives which will benefit my organization. I have the scientific, proven solutions to many of the issues that have been so challenging to me."


DMSRetail Customers


Program Features:

Slide Presentations

Video Presentations

Participant Exercises

DMSRetail Success Guides

Big Glossary of Terms

Reading Suggestions

Certificate of Achievement


Current Dates & Locations:

June 2-3, 2015 - Jumeirah Beach, Kuwait City, KW

June 18-19, 2015 - Terra Nova Hotel, Kingston, JM

July 1-2, 2015 - The Westin Long Beach, Long Beach, CA, US

July 6-7, 2015 - The Westin Colonnade, Coral Gables, FL, US

July 16-17, 2015 - Sheraton Park Tower, London, UK

Who Should Attend:

This workshop is suited to Category Managers, Buyers, Marketing Managers, Product Managers, Product Development Managers, Marketing Research Managers. Entire marketing and product team participation is encouraged.


The Retail Category Management Workshop is led by senior members of DMSRetail as well as members of Senior Management from leading companies in the industry, with extensive know-how in Retail Management and with 135 years of combined experience.

Please note: Class size is strictly limited to 25 people. First come, first served. Group discount applies to 3 or more participants from the same company registering at the same time.

Please also note: Non Disclosure agreement with the participant will be required; agreeing to the use of the information obtained in this workshop for their own or their company's purposes only. Outside dissemination of the Workshop content is strictly prohibited.

Workshop Fees:

Regular US$1,495 for one individual;

Group -- US$1,295 per person in a group of 3 or more

Groups of 6 or more, please inquire at (training@dmsretail.com ) or call +1 (312) 239-0919

Workshop fees include presentations, practical exercises and case studies, continental breakfast, full lunch, all-day refreshments, all workshop materials and all take away materials.


Individual Registration US$1,495

Retail Category Management Workshop Add to Cart 1

Group Registration US$1,295 (Min. 3 Attendees)

Retail Category Management Workshop Add to Cart 2

"The price of education is paid just once. The price of ignorance is paid forever!" Anonymous

If you can not attend The Retail Category Management Workshop for whatever reason, your next best option is to get the Retail Brand & Category Management YourTime Study Course: Go here for information


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Last modified: May 20, 2015

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