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‘Dear Bobbie’ also has a regular column in RetailWise, the DMSRetail newsletter.
Dear Bobbie: "I have been in management for 8 years. I've done a very good job, and have been praised for doing so. My problem? I now have a DM who used to be a competitor so to speak. We each had a store in the same area but different districts. When I became manager my store took off, becoming a million dollar store for the first time. Hers began to not do so well. Since she became my DM she has me planned higher then all the stores in my district, even though 4 of them are a higher volume. She also gives me less payroll hours to work with. All in all, I cannot win manager of the year under the circumstances because the criteria is not judged on an equal playing field. My reviews for the last 2 years have been only average although she always tells me I do a great job. She has told me she has to search to find something wrong. Even the regional manager has expressed her admiration of my management skills, and how great we are at merchandising. My work is always completed on time, my numbers (over last year) our as good and usually better then everyone else. I keep my payroll under budget. My gross margin is usually 2 or 3 in the district. She has hired her best friend as an assistant in the other store and I feel certain that she is trying to force me out so this gal can have my job and still remain in the area. I love my job and I love my employees. We are truly a team. Sorry to go on but I am very frustrated. What can I do to keep my job, but not be fighting a losing battle? The regional is a good friend of hers." Thanks, DK Hello DK, The first thing you should do is thoroughly evaluate the situation you have described. While some Regional and District Managers do have input into the budgets set for their stores, not all of them do. Often Head Office dictates the expected performance of each store. Regional and District Managers are judged on the performance of their stores so over budgeting a store for some personal reason is counter productive to say the least. If these two individuals are both trying to stop you from succeeding by assigning higher budgets to your store then your problem is minor compared to the problem the company has. Although your conclusions may be correct, it seems like a bit of a stretch to believe that both of them are conspiring against you. So, you will want to think hard about that. You need to think about the other possible reasons for your high budgets. For example, it could be that your store was under performing in the past and now, with your strong leadership, the company expects more from it. Or, some competition may have left your market. And if you have had a renovation, even a minor one, that would be reason enough to expect a bit more from the store. And it is really not unreasonable for a store budget to be set to better reflect the current trend. If, after evaluating this, you still believe that your budgets are unattainable and your allowable payroll hours/dollars are insufficient, then you need to discuss it with the District Manager. This is a perfectly normal business conversation to have. The key is to have this discussion calmly and be prepared to present facts and figures. You must be credible. If you go on about being treated unfairly, or claim that the budgets are impossible, you will not get far with the conversation. It is important for you to do your homework first. Regarding the Assistant whom you think is being groomed to replace you, do you have good reason to believe this other than budgets? Is it possible that you are lacking confidence in your abilities? You do not have to be Manager of the Year to be a great Manager. What I am getting at here is that perhaps you are not meeting your own standards for performance and that is making you look around for reasons that have nothing to do with you. Have you asked yourself some quality questions such as: Is your management team as good as you have had previously? Is your merchandising and maintenance still top notch? Are you training your associates as well as you did in the past? Are you letting your emotions interfere with performance? If you have realistically evaluated your own performance and know that you are doing everything you can to meet and exceed your budgets and that you are putting as much, if not more, effort in than you were previously then you should start looking at other possibilities. Those may include competition, increased task load on you and your associates, bad merchandise buys, ineffective marketing. Try to think of everything that affects your store and determine if there are other reasons. You mentioned that your District Manager hired a friend. I know of many situations where a person joins a company and then recruits people they used to work with because of the talent, skill and ability they can bring to the organization. This is a fairly standard practice. Recruiting personal friends who are not qualified, however, is like shooting yourself in the foot. In business, performance counts and everyone is judged accordingly. It is certainly not in your District Managers best interest to replace a good Manager with a personal friend who is not qualified to do the job. Perhaps you have just assumed that your District Manager is friends with the Assistant and the Regional Manager. Is it possible that they have worked well together in the past and just seem like friends? It is an important distinction because people who are past workplace team mates may very well offer great value to the company whereas people who are just personal friends may not. Regarding your average performance reviews, I have seen many different types of employee evaluation rating scales. Many years ago, if an employee was considered great they got marks at the top of the scale. Right or wrong that is the way most Managers rated people. Today, an employee who is great is one who is nicely meeting all of the expectations for the position. Now you have to be a super star all the time, in every aspect of the business, in order to get a higher overall rating. What I am saying is that standards and expectations have gone up. The bar has been raised and there is nothing wrong with that. So do not worry too much about the rating on the performance review unless it drops below expectations. It sounds like you have done some great work and that you have earned the respect and loyalty of a team that you are proud of. In addition to that you have received lots of praise from your superiors. You have obviously been very successful. Continue to do your best and if it turns out that it is not good enough, just make a decision to move on before it becomes really uncomfortable for you, your team and your customers. But before bailing out make sure that you have all of the information to make a good decision. Best of luck, Bobbie "Dear Bobbi, Thank you so much for responding to my letter. I have been thinking hard about the things you said, and appreciate your input. In my company it is the DM who sets the plan and payroll. Because of this and what I have perceived to be unfair treatment, I have become resentful. I am a perfectionist. Success is important to me. I have allowed this to cloud my thinking. That is why I am grateful for your viewpoint. I haven't been able to talk about this and so getting an unbiased view has been helpful. It has reminded me of what is important. And that is to be successful to the best of my ability. To do what I can and to let go of that which I have no control over. My DM is not a bad person. She is young and has room to grow as all of us do. I feel bad for having represented her in such a bad light. Your response helped me to see that. I am going to work on being more positive and supportive of her, even when she seems unfair. Thank you again for helping me! Sincerely, DK"
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