HOW CAN DMSRETAIL HELP?
DMSRetail can help your company or career in retail management in one or more ways as listed below:
1. Consulting services will diagnose what can and may be improved in your operation to further sales, customer experience and ultimately profits.
2. Through products and services like workshops, courses, success guides and tools, we can help elevate the knowledge level and expertise of your staff.
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As managers, whether on a store level, a regional level, or a company-
You are expected to make decisions that in some way, shape, or form are going to reduce costs and maximize sales. As such, you're likely keenly aware of the need for a highly experienced, highly trained, highly efficient, and highly motivated sales staff.
People who are creating a welcoming environment for the customer; guiding the customer to the products and services that you want them to see; assisting the customer in a gracious, exciting, and pleasant shopping experience; educating the customer about the features and benefits of your products and services; making a connection with the customer and getting them excited about your product offering in a way that creates loyalty, and above all, generates sales.
Let's say that your sales are not up to par -
Given the size of your store, the number of staff you have on the floor at any given time, and the number of customers you have entering the store, each sales person talks to an average of 1 out of every 3 customers if they're lucky.
Why Every Manager Should Understand
Design and Visual Merchandising
You whip your staff into shape, give them a few new tips and tools to augment their sales pitches, and off they go. And sales go up. A little bit. For a while.
Not high enough; not long enough. Why, you're wondering? What did you miss? You missed the one salesperson that is in the store every hour of every day -
Your store's design elements -
We've been designing retail stores for over fifteen years. It is our love. It is our obsession. We've designed stores that have increased sales by as much as 300%. Admittedly, that is rare. But increases of 20% to 30% are not rare. If just one of your sales people could single handedly increase store wide sales by 20%, would that be something worth focusing a little time and attention on? I'm not suggesting that every store or regional manager needs to become an expert at store design and visual merchandising by any means. I'm simply suggesting that, on the scale of unconscious incompetence to unconscious competence (moving from not knowing what you don't know, to knowing what you don't know, to knowing what you know, to not knowing what you know) it pays to move up to a point where you at least know which questions to ask. You may not know exactly what the solution to your store design and visual merchandising needs is. You may need some help with that. But identifying the problem is 80% of the battle. Coming up with solutions is less important than knowing what questions to ask in the first place.
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|Retail Math & Analytics|
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|Guide to Hot Buttons|
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|Sales vs Task|
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