How to Impress Customers:
Focus on Areas Where You are Better than Competition
 
|
 Focus on at least one
key benefit that you know compels customers to buy from you, sometimes
referred to as differentiation, emphasize the point and clearly
communicate it.
Treat your staff with
extreme care and attention. Be aware that your treatment of staff
usually translates into their treatment of the customers. Make sure
there is a team in the store and everyone knows what is expected and
what the objective is.
Listen to your
customers. Always look for a feedback and suggestions for improvement;
teach this skill to your staff as well.
Gaining new customers
is about 5 times more difficult (or expensive) than maintaining your
existing customers. Treat them like gold and reward the people who have
higher percentage of return customers.
Test everything you
do for effectiveness and take corrective action or change the process
altogether. Never be satisfied with the status quo.
Last but not least,
make sure everyone at the store understands that their paycheck is
ultimately paid by the purchasing customers. Sounds straight forward but
easy to forget.
Retail Management Power Forums
Please click on the banner to Register
"How You Can Reach the Maximum Potential of Your Store
in 180 days or Less"
Mega Retail Success Bundle
And Beat the Performance
Curve, FAST
Management Blueprint to
Create Your Own Retail Success Machine
New! 2 more Success
Tools and 5 Great Bonuses added! Save even more!
Super Retail Success Bundle
Retail
Management Training Programs
Best Practices for
Managing a Multi-Unit Retail Operation
Now You Can
Get Quality Training Wherever You Are
If you own or
are in charge of multiple stores, this is the
ultimate training to get. Everything you need to
know to make sure your stores are firing in all
cylinders and zooming fast to success you have
not seen before. Click below for more
information and registration:
The Retail
Management Workshop
Highly rated
3-day Training Workshop for Senior Retail
Managers and Retail Business Owners who are interested in cutting edge information and advanced
concepts in Retail Management. Join us for 3 days of top retail management training and
workshop to enlighten and energize yourself to perform at the
leading edge of the profession. This is one of the best investments you can make in your
business, professional and personal development. Click below for more
information and registration:
| 
