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20 Blair Cr.

Barrie, ON L4M 5Y5


Tel:  +1 (800) 595-6893

Tel:  +1 (312) 239-0919

Fax: +1 (905) 248-3766




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Products and services of DMSRetail all in one place.


Brochure covering the details of each workshop we offer.


DMSRetail is a leading retail management consulting, training and services company.

Our focus is to improve the performance of retail companies through better leadership, performance systems and technology.

More information on the desktop version.


A 2-Day Design, Branding & Visual Merchandising Training

August 3-4, 2017

Sheraton on the Falls, Niagara Falls

Retail sales are a function of making an emotional connection with the customer on a level that makes them want to take a piece of your store – your brand – home with them.  

Whether you’re a Fortune 500 company, or the Shop Around the Corner, your customers need to know and understand you.  

They want to engage with you and experience your brand through the shopping experience.  

What do your stores say about you?  Do they engage the customer?  Do they excite the customer?  Do they assist the customer in finding what they’re looking for quickly and easily?  

Is your store environment your best salesperson?  It should be.  

In this workshop you’ll discover:

If you have a desire to make a difference in your business every single day then you should register and attend "The Retail Design & Visual Merchandising Workshop" because this is the one place you will be guaranteed to increase your own knowledge and understanding of retailing in the 21st Century and learn how you can contribute more to the success of your organization.




Corporate Identity

(1)  Is it memorable?

(2)  Is it easy to say and spell?

(3)  Does it speak to what you do, or at least conjure up a feeling?Retail Design & Visual Merchandising Workshop Venue 2

(4)  Do you, or can you own it?

Design Basics

    Intro/Overview of Space Planning, Merchandising, Fixtures and Casework, Signs and Graphics, Lighting, Colors and Materials, and Corporate Identity



   Break into groups of 5 to 6 people each; provide stacks of photos for groups to combine into a collage image board for a store design

Space Planning

Visual Merchandising

Casework & Fixtures

Signs and Graphics



      Internally Illuminated



   Break into groups of 5 to 6 people each; provide each group with a product to be featured (Apple iPod), and a list of details about that product that need to be communicated to the customer.  Have each group sketch up a planogram for a visual merchandising display that achieves everything on the list in some way.  Have each group present their solution to the class.

Window Displays


Colors and Materials Selections



Whether you plan to design your stores yourself, or you just want to better understand how to evaluate the effectiveness of your shopping environment and experience, this workshop will give you the foundation you need to achieve the fundamental goal of any store design or visual merchandising effort – to increase sales.

Praise for "DMSRetail Workshops"

"Thanks a lot for this amazing workshop. The amount of useful information is really unbelievable. Also the amount of real life examples and videos are incredible.”

N.S.H. - Head of Retail - Heineken

"Great workshop packed with relevant information to learn from and implement throughout all areas of our business. Would highly recommend this to any retail operations / retail management professional."

B.C. - Head of Operations - AdventureHQ

"In these 3 days my mind about retail management has increased ten fold. I took the most out of the KPI's, metrics, store and staff development programmes...which I will be implementing. Great Workshop !"

G-L.S. - Regional Manager - AdventureHQ

"A very informative and relevant workshop. Excellent material. All subject matters easy to understand and can be easily applied to current operation. Informative and inspiring tutor. Overall Excellent Course ! "

M.S. - Head of Retail - Ferrari World

"Very enlightening workshop on Retail Design and much more. Very happy to put other team members through the same experience and invest into their learning"

S.K. - CEO - DDE

"Because of this workshop, we will move to #1"

C.B. - Senior Manager - RBS

"I really enjoyed the workshop. Found it very interesting and learned a lot. I would come again. Met some great people. Dianne and Matt are wonderful."

C. Y. - Retail Operations Manager

"Thank you! Thank you! You have given me so much useful information to take back. I feel energized and excited to put a plan in place to get my numbers where I want them to be. I'll suggest that my other co-workers get the training/do the workshop"

C. H. - Retail Operations Manager - Unicomer Group

"Extremely informative workshop and I can't wait to implement ideas when I return. Excellent facilitation and I would highly recommend this course/workshop to "anyone" in any "position" in the retail world."

A.McA. - Retail Operations Manager - NWTel

"One of the best training I ever attended"

A.A. - Vice President, Operations - Nahdi Medical Company

"I think it was very enlightening and practical, the speed was good too. I was listening and constantly thinking how to use the tools in my company. Definitely worth it, thanks a lot."

A.R. - CEO - Just Kidding LLC.

Payment Details & How to Pay:

1. Registration fees for the Workshop:

  Individual Rate: US$1,995.00 ($2,495 if you pay at the door - subject to availability)

  Group Rate: US$1,795.00 (Minimum of 3 people from the same company)

2. Company Checks or Bank (Wire) transfers are accepted.

Call +1 (312) 239-0919 or email: training@dmsretail.com to get the transfer details.

3. You can order by phone with credit card, please call +1 (312) 239-0919

4. You can pay by company or personal credit card by clicking the appropriate "Register Now" button below:

(Workshop fees include presentations, practical exercises and case studies, continental breakfast, full lunch, all-day refreshments, all workshop materials and all take away materials including Retail Success Strategies (DVD) and Recent Retail Technologies (DVD) .)

Current Dates & Location:

August 3-4, 2017

Sheraton on the Falls

Niagara Falls

Individual Registration $1,995

Group Registration $1,795

Retail Design & Visual Merchandising Workshop Venue: Sheraton Park Lane