Planograms are diagrams that show
where products or merchandise should be placed on a shelf or other sort of
display. The idea is to maximize the amount of merchandise on the shelf and the
amount of sales by arranging in such a way that makes it appealing to the
consumer while minimizing wasted space.
Planograms differ significantly by
retail sector. Fast-moving consumer goods organizations and supermarkets largely
use text and box based planograms that optimize shelf space, inventory turns,
and profit margins. Apparel brands and retailers are more focused on
presentation and use pictorial planograms that illustrate "the look" and also
identify each product
Often retailers use planograms to
decide how best to get as much on their shelves as possible or increase sales.
Even more often, however, the suppliers will send a planogram before sending
their product as a suggestion to help in displaying their goods so they can be
easily seen and will be placed alongside like objects.
Key business
benefits:
Consumer driven
store-specific planograms increases value leading to lifetime customer loyalty.
Targeted
store-specific planograms lead to maximum in-store compliance resulting in an
accurate understanding of product distribution.
Accurate
store-specific planograms ensure optimum supply chain efficiency that results in
higher availability to consumers, maximum stock turn and the most efficient use
of space.
Introducing focused
store-specific planograms leads to increased sales and profitability, reduction
in stock and operational costs and an overall improvement in bottom line
contribution.
Tailors assortments
including product launches and group-specific go-to-market strategies, so that
you can improve cluster results and meet true local demand
Increases movement
at full retail value while lowering carrying costs and decreasing out-of-stocks
and excess inventory, so that you can enhance your overall profitability
Streamlines space
and floor planning, so that you can increase your space productivity and
optimize your capital investment
Translates
merchandising strategy into tactics, so that you can drive consistent store
execution of your corporate strategic and assortment decisions
Best
Practices
Identify the purpose.
Decide what you are making the planogram for, whether for a store or for your
home. Also, decide what will be going on the shelves or display you are
outlining.
Set the scene.
Begin by drawing the backdrop, the display case or shelf that the items are to
go on. Draw it as accurately as possible so it can be used literally as
instructions for organizing your shelves.
Organize the items.
Decide where you want the products or items to go using shapes that share the
actual items dimensions and form. Experiment with different ways of arranging
the objects so that they fit as best as possible and will be easily seen.
Add visuals.
Although optional, using pictorial representations of the objects will give you
the complete feel of what you've arranged. It will also allow anyone you share
it with to imagine the display.
Use it.
Now that you've completed your planogram, use the diagram to create the life
size display. Since all of your dimensions are accurate, you should not have to
worry about whether or not everything will fit as you envisioned it; you know it
will all fit together perfectly.
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