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Retail Planograms

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Planograms are diagrams that show where products or merchandise should be placed on a shelf or other sort of display. The idea is to maximize the amount of merchandise on the shelf and the amount of sales by arranging in such a way that makes it appealing to the consumer while minimizing wasted space.

Planograms differ significantly by retail sector. Fast-moving consumer goods organizations and supermarkets largely use text and box based planograms that optimize shelf space, inventory turns, and profit margins. Apparel brands and retailers are more focused on presentation and use pictorial planograms that illustrate "the look" and also identify each product

Often retailers use planograms to decide how best to get as much on their shelves as possible or increase sales. Even more often, however, the suppliers will send a planogram before sending their product as a suggestion to help in displaying their goods so they can be easily seen and will be placed alongside like objects.

Retail Planograms

Key business benefits:

Consumer driven store-specific planograms increases value leading to lifetime customer loyalty.

Targeted store-specific planograms lead to maximum in-store compliance resulting in an accurate understanding of product distribution.

Accurate store-specific planograms ensure optimum supply chain efficiency that results in higher availability to consumers, maximum stock turn and the most efficient use of space.

Introducing focused store-specific planograms leads to increased sales and profitability, reduction in stock and operational costs and an overall improvement in bottom line contribution.

Tailors assortments including product launches and group-specific go-to-market strategies, so that you can improve cluster results and meet true local demand

Increases movement at full retail value while lowering carrying costs and decreasing out-of-stocks and excess inventory, so that you can enhance your overall profitability

Streamlines space and floor planning, so that you can increase your space productivity and optimize your capital investment

Translates merchandising strategy into tactics, so that you can drive consistent store execution of your corporate strategic and assortment decisions

Retail Planograms

Best Practices

Identify the purpose. Decide what you are making the planogram for, whether for a store or for your home. Also, decide what will be going on the shelves or display you are outlining.

Set the scene. Begin by drawing the backdrop, the display case or shelf that the items are to go on. Draw it as accurately as possible so it can be used literally as instructions for organizing your shelves.

Organize the items. Decide where you want the products or items to go using shapes that share the actual items dimensions and form. Experiment with different ways of arranging the objects so that they fit as best as possible and will be easily seen.

Add visuals. Although optional, using pictorial representations of the objects will give you the complete feel of what you've arranged. It will also allow anyone you share it with to imagine the display.

Use it. Now that you've completed your planogram, use the diagram to create the life size display. Since all of your dimensions are accurate, you should not have to worry about whether or not everything will fit as you envisioned it; you know it will all fit together perfectly.

Retail Planograms

 

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