As a business owner
or a retail manager,
it’s crucial that you understand what your store management and staff
need to know, and do, to make your business successful. They are
on the front lines and how well they do will determine
whether you are successful or not. That gives your employees an
incredible amount of power – it’s up to you to make sure that power
affects you and your business positively.
You can do what most
retailers do - hire people and provide some training so that they can
get the basic job done.
Or
You can hire only those with a high
probability of success, train them so they are operationally
competent and sales savvy, instill
a sense of ownership and accountability, make sure your expectations
are clearly understood and agreed upon, provide motivation
to excel, provide rewards for achievement of goals and targets
and help them to become the very best they can be.
DMSRetail prefers the latter approach. And
it is not difficult to do.
Why, then, is it so
difficult to find retail stores that are doing all the right things?
The answer is simple: They don’t
know how. Many don’t even know what the right things are. It’s not good
enough to have a great product and/or a great price. If you truly want
to excel in your retail business, you must make sure your
customer's in-store experience is always great too which is the best way
to ensure they buy something.
Facilitation of a great
in-store experience for your customers requires that you and every
single one of your Managers and associates have a strong understanding
of the best practices. Everyone
who has any contact with your customers, or contact with the associates
who have contact with your customers, must be on side. They must have
completely bought-in to your vision of the best in-store experience.
DMSRetail’s webinar training "Best
Practices for Managing a Multi-Unit Retail Operation" will help you
gain a solid understanding of required behaviors and, perhaps more
importantly, how to ensure those behaviors are in play in your
organization.
Just to give you some idea of the
concepts and behaviors we are talking about, here is a partial list of
what is needed at each level of your organization:
The Sales Associates
Standards of
Behavior – Attitude, comportment, expressions, image.
Customer Service
– Overall experience of customers from the time they come through your
door until the time they leave and when they are not even at your store.
Selling Skills
– Scientific retail selling method that can be applied, measured and customized
to your specific environment.
Product Training
– How to make it a habit and take knowledge of product/service to a new level.
Goals, Targets
and Accountability – You set them, you explain them, you measure
them and then you discuss the results and hold people
accountable.
Motivation and
Rewards – Motivation is the engine and the rewards are the fuel of
achievement.
Performance
Evaluation – Often an underestimated tool for managing performance,
effective performance evaluation system can do wonders depending on when and how it is
conducted.
The Store Manager
All of the above,
plus:
Leadership –
How to become a great retail store leader.
Recruiting and
Hiring – When and how this is done.
Compliance and
Discipline – The follow up to ensure associates are on track and
what to do and how to do it if they are not.
The Owner or Regional
Manager
Leadership –
How to lead, motivate and get results when you are not there.
Sales Management
– Managing the sales effort, budgeting, reporting, compensation plans.
Retail Marketing
– Importance of and methods for understanding and knowing your customer
for effective marketing communications.
Customer
Relationships – What you can do to establish and maintain excellent
relationships with your customers.
Time Management
– Organizing your day-week-month most effectively to get the most
out of your limited time and efforts.
Recruiting and
Hiring – Assessing probability of success correctly with each and every
candidate - succession planning.
Compliance and
Discipline – Making sure that the rules are followed and targets are
met Evaluations, follow-up, action.
Key Performance
Indicators – Which ones are most important for your organization;
how to tie them all together to create a winning formula.
Benchmarks –
People thrive on comparisons. How to establish the benchmarks.
You’ll benefit from all of
this when you attend DMSRetail’s webinar training "Best Practices for
Managing a Retail Operation". During the sessions, you’ll have
an opportunity to assess and compare your current practices to the ‘best
practices’ being discussed. This will allow you to develop a road map
and timeline for implementation.
You will
not only learn how to make your stores successful but you will also take away a
wealth of information including how to make all of the best
practices above quickly become standard practices in your organization. You will
be empowered to guide your district/region/company with confidence, authority
and intelligence.
Your registration entitles you to one hour of consultation, with
DMSRetail’s consultants, during the 30 day period following the
training to get your additional questions answered.
In addition, you
will receive copies of DMSRetail’s Mega Retail Success Bundle including:
Winning at Store Management, Managing for Higher Retail Success,
Customer Service Fundamentals and Retail Math – Made Simple. That’s a value of $77.90,
which makes this offering an exceptional value.
So, don't delay,
register now and enjoy the benefits of high performance.
"Best Practices for
Managing a Multi-Unit Retail Operation"
Webinar Training
8 Hour Webinar Training delivered in 2 X 4 Hour Modules:
You can take any one or both modules based on your requirements
(all you need is your computer
connected to the internet and a phone line)
Economical
