As a business owner or a retail manager, it’s crucial that you understand what your store management and staff need to know, and do, to make your business successful. They are on the front lines and how well they do will determine whether you are successful or not. That gives your employees an incredible amount of power – it’s up to you to make sure that power affects you and your business positively.
You can do what most retailers do - hire people and provide some training so that they can get the basic job done.
Or
You can hire only those with a high probability of success, train them so they are operationally competent and sales savvy, instill a sense of ownership and accountability, make sure your expectations are clearly understood and agreed upon, provide motivation to excel, provide rewards for achievement of goals and targets and help them to become the very best they can be.
DMSRetail prefers the latter approach. And it is not difficult to do.
Why, then, is it so difficult to find retail stores that are doing all the right things?
The answer is simple: They don’t know how. Many don’t even know what the right things are. It’s not good enough to have a great product and/or a great price. If you truly want to excel in your retail business, you must make sure your customer's in-store experience is always great too which is the best way to ensure they buy something.
Facilitation of a great in-store experience for your customers requires that you and every single one of your Managers and associates have a strong understanding of the best practices. Everyone who has any contact with your customers, or contact with the associates who have contact with your customers, must be on side. They must have completely bought-in to your vision of the best in-store experience.
DMSRetail’s webinar training "Best Practices for Managing a Multi-Unit Retail Operation" will help you gain a solid understanding of required behaviors and, perhaps more importantly, how to ensure those behaviors are in play in your organization.
Just to give you some idea of the concepts and behaviors we are talking about, here is a partial list of what is needed at each level of your organization:
The Sales Associates
Standards of Behavior – Attitude, comportment, expressions, image.
Customer Service – Overall experience of customers from the time they come through your door until the time they leave and when they are not even at your store.
Selling Skills – Scientific retail selling method that can be applied, measured and customized to your specific environment.
Product Training – How to make it a habit and take knowledge of product/service to a new level.
Goals, Targets and Accountability – You set them, you explain them, you measure them and then you discuss the results and hold people accountable.
Motivation and Rewards – Motivation is the engine and the rewards are the fuel of achievement.
Performance Evaluation – Often an underestimated tool for managing performance, effective performance evaluation system can do wonders depending on when and how it is conducted.
The Store Manager
All of the above, plus:
Leadership – How to become a great retail store leader.
Recruiting and Hiring – When and how this is done.
Compliance and Discipline – The follow up to ensure associates are on track and what to do and how to do it if they are not.
The Owner or Regional Manager
Leadership – How to lead, motivate and get results when you are not there.
Sales Management – Managing the sales effort, budgeting, reporting, compensation plans.
Retail Marketing – Importance of and methods for understanding and knowing your customer for effective marketing communications.
Customer Relationships – What you can do to establish and maintain excellent relationships with your customers.
Time Management – Organizing your day-week-month most effectively to get the most out of your limited time and efforts.
Recruiting and Hiring – Assessing probability of success correctly with each and every candidate - succession planning.
Compliance and Discipline – Making sure that the rules are followed and targets are met Evaluations, follow-up, action.
Key Performance Indicators – Which ones are most important for your organization; how to tie them all together to create a winning formula.
Benchmarks – People thrive on comparisons. How to establish the benchmarks.
You’ll benefit from all of this when you attend DMSRetail’s webinar training "Best Practices for Managing a Retail Operation". During the sessions, you’ll have an opportunity to assess and compare your current practices to the ‘best practices’ being discussed. This will allow you to develop a road map and timeline for implementation.
You will not only learn how to make your stores successful but you will also take away a wealth of information including how to make all of the best practices above quickly become standard practices in your organization. You will be empowered to guide your district/region/company with confidence, authority and intelligence.
Your registration entitles you to one hour of consultation, with DMSRetail’s consultants, during the 30 day period following the training to get your additional questions answered.
In addition, you will receive copies of DMSRetail’s Mega Retail Success Bundle including: Winning at Store Management, Managing for Higher Retail Success, Customer Service Fundamentals and Retail Math – Made Simple. That’s a value of $47, which makes this offering an exceptional value.
So, don't delay, register now and enjoy the benefits of high performance retail.
"Best Practices for Managing a Multi-Unit Retail Operation"
Live & Interactive Webinar Training
8 Hour Webinar Training delivered in 2 X 4 Hour Modules: You can take any one or both modules based on your requirements (all you need is your computer connected to the internet)
For more Information and updates on this exclusive training & workshop and other training events from DMSRetail please fill in the form below:
Economical 
