At DMSRetail, we often get questions on Store Manager job description. Below
is an illustration of the various dimensions, skills and actions a good
Store Manager performs and demonstrates on a constant and continuous basis from
performance management point of view.
There is a whole other set of functions and tasks that
store managers perform on a daily basis in terms of administration and upkeep of
the store. Nevertheless the main focus is to reach the sales and profit
objectives that are set for the store.
is our intention to turn this document into a conventional statement of a job
description by expanding on the definition and the best practices for each and
every one of the skills and action items. This ultimately would lead to a most
comprehensive definition of a Store Management or Store Manager job description.
It is obvious that some of the required actions involves head office
guidance/direction/decision like compensation. Nevertheless, the store manager
has to understand the implications of the compensation plan to be able to use it
to maximize the store productivity and effectiveness.
Similarly, and usually, hiring process requires some
degree of involvement from the Human Resources. It has been our experience that
majority of retail chains leave the final hiring decision at the store level
with the store manager. That is in line with DMSRetail's performance management
principle which clearly states that the final hiring decision must always be
made by the manager who will be directly responsible for the individual's performance.
Along with other training tools that are available from
DMSRetail, Balanced Scorecards and their use in Retail Management is covered in
Retail Math Made Simple
and specifically Retail Math Made Simple Presentation DVD.
There are many store management tips and training tools
on this website and we recommend that the reader consult with those pages to
have a more rounded understanding of Store Management responsibilities, duties
Short Job Description
for Retail Store Manager:
Responsible and accountable for planning and
directing the day-to-day operations of a retail store. Follows and develops
strategies to improve customer service, drive store sales, and increase
profitability. Ensures customer needs are met, complaints are resolved, and
service is quick and efficient. Ensures all products and displays are
merchandised effectively (as per head office guidance) to maximize sales and
profitability. Responsible for staffing needs and recruitment to provide
optimal staffing in the store (with help and input from HR as well as
District Manager). May require a bachelor's degree or its equivalent and
preferably 5 years of experience in the field or in a related area. Familiar
with a variety of retail concepts, practices, and procedures. Relies on
extensive experience and judgment (as well as District Manager support) to
plan and accomplish goals. Leads and directs the work of store staff.
Typically reports to District Manager.