Retail Management

Custom Search

Retail Management Site Contact

FREE Retail Management Newsletter: RetailWiseRetail Management Newsletter

 

 

HOME

BLOG

DMSRetail CATALOG

SOME OF OUR CUSTOMERS

BECOME A DMSRETAIL PARTNER BUSINESS

Success Guides, Tools & DVD's:

RETAIL MATH MADE SIMPLE

RETAIL MANAGER'S DVD SET

22 WAYS OF HIGHLY SUCCESSFUL RETAIL MANAGERS

MANAGING FOR HIGHER RETAIL SUCCESS

WINNING AT STORE MANAGEMENT

RETAILER'S GUIDE TO EMOTIONAL HOT BUTTONS

CUSTOMER SERVICE FUNDAMENTALS

ORGANIZER / PLANNER FOR STORE MANAGERS

PERFORMANCE EVALUATION SYSTEM

DMSRetail QR CODE GENERATOR

Success Bundles:

ULTIMATE RETAIL SUCCESS TOOLKIT

RETAIL SUCCESS ACCELERATOR

SUPER RETAIL SUCCESS BUNDLE

BEST FOOT FORWARD BUNDLE

STARTER  RETAIL  SUCCESS BUNDLE

Courses:

OPERATIONS MANAGEMENT YourTime STUDY COURSE

DISTRICT MANAGEMENT YourTime STUDY COURSE

STORE MANAGEMENT for MAXIMUM SUCCESS YourTime STUDY COURSE

SELLING SKILLS & CUSTOMER SERVICE FUNDAMENTALS YourTime STUDY COURSE

BRAND & CATEGORY MANAGEMENT YourTime STUDY COURSE

Training & Workshops:

RETAIL OPERATIONS MANAGEMENT WORKSHOP

RETAIL PHARMACY OPERATIONS MANAGEMENT WORKSHOP

DISTRICT MANAGEMENT WORKSHOP

BRAND AND CATEGORY MANAGEMENT WORKSHOP

RETAIL MATH WORKSHOP

RETAIL MATH WEBINAR

STORE MANAGEMENT FOR MAXIMUM SUCCESS

BEST PRACTICES TRAINING

SALES SKILLS for GOOD and BAD TIMES

STORE DESIGN&VISUAL MERCHANDISING

RETAIL PROFIT PROTECTION WORKSHOP

WORKSHOP BROCHURE

Programs:

DMSRetail CONSULTING

RETAIL MANAGEMENT POWER CLUB

RETAIL SUCCESS CHOICE

DMSRetail Invent INVENTORY PLANNING SERVICE

DMSRetail RETAIL REALITY CHECK

Complimentary Info:

RETAILWISE NEWSLETTER

WORD TO THE RETAILWISE

DEAR BOBBIE

SUCCESS TIPS

VIEWPOINT ON RETAIL

STORE KPI'S

RETAIL MATH

RETAIL SALES

SALES MANAGEMENT

RETAIL MARKETING

RETAIL PROMOTIONAL IDEAS

RETAIL ANALYTICS

RETAIL PLANOGRAMS

RETAIL MANAGEMENT DASHBOARDS

RETAIL BUSINESS PLANS

MOTIVATION

RETAIL RESOURCES

RETAIL NEWS

ADVERTISE WITH US

RETAIL BOOKS

SUCCESS GUIDES (LIST)

ABOUT DMSRetail

CONTACT US

SITE MAP

AFFILIATES

Why eBooks? Because they save you money and save the environment. It's a win-win.

Follow us on Twitter

DMSRetail on Twitter

Become a Friend

 

 

Unreachable?

Some Retail Executives still don't get it!

By John Callaghan, Senior Consultant, DMSRetail

What? The executive team is unreachable? Impossible, you say?

Retail executive, like any others, need to be accessible. Imagine a situation where employees and field management cannot have any access to the President. Far, far from the open door policy, there are some retailers who allow absolutely no access to the top executive in the company.

In a case like this, the company is in trouble. There is no doubt about it. When the top players and decision makers are insulated from retail field personnel, including Store and District Managers, they know only what the Head Office personnel report. This is unbelievably dangerous and completely stupid. It’s also very detrimental to the interests of stakeholders.

Top executive members need to feel the pulse of the field. The only way to do that is to invite conversation from field staff and management. Anyone who fails to do this is insulating themselves and is asking for trouble.

Who says that Head Office personnel know everything they need to know to drive the business forward? Everyone needs to leave themselves open to feedback and input from the people on the front lines; the people who actually meet with the customer.

Or have we forgotten who actually pays the bills? Have we forgotten who pays the return to the stakeholders? The customer does it all. The customer talks regularly to store staff and management. The Store Managers talk to the District Managers.

I know of a company where the President does not have a published e-mail address or telephone extension. He sends occasional memo’s instructing people to get in touch with his secretary and claims that he will get the message. Is this President afraid of talking with his people? Is this President so sceptical about the quality of his field operations that he is afraid to talk one-on-one with the people in the field? Or is this President just so far removed from reality that he should resign his position and try to get a position in a profession which requires nothing other than his/her attention to the paper or computer screen in front of him/her?

I want to make it clear that I understand that a top executive cannot possibly talk with everyone – that would be impossible – but to allow no access whatsoever is unacceptable.

I also understand that there is a management hierarchy that should not be breached. But there is always a way to invite two-way communication between executive and field and it is not something to be ignored.

It infuriates me – an individual who believes so strongly in the value of communication – to think that there is someone who is running a company who does not believe that he/she needs to know what is going on. How does s/he answer to the stakeholders? S/he doesn’t even know what the organizations’ challenges really are. S/he doesn’t even know if they are on the right track. The fact is that a person like this is living in a dream world and is basically making things up as s/he goes along because his/her decisions are based on some idealistic presentation of the facts, by people who have everything to gain by presenting the facts strictly from their own perspective, rather than the truth. There are assumptions being made about the success of a promotion, a product line, marketing, sales programs, compensation programs, etc.

If you are one of these individuals – open up your lines of communication – you will surely be surprised at what you find out. I can guarantee that you will learn something if you start talking to some of your people in the field.

Listen, learn and prosper. That's what Sam Walton did.

You can contact John Callaghan at jcallaghan@dmsretail.com

Return to Viewpoint Main Page

Retail Management Training & Workshop

This amazing 3-day Training Course and Workshop is recommended for retail managers in large-volume stores and at the district and regional management level. Join us for 3 days of top retail management training and workshop to enlighten and energize you just in time for the new business year. This is the best investment you can make in your professional and personal development.

Find Out More

"How You Can Reach the Maximum Potential of Your Store"

with DMSRetail's

Mega Retail Success Bundle

And Beat the Performance Curve, FAST

 Management BluePrint to Create Your Own Retail Success Machine

Find Out

New! 4 more success tools and 5 Awesome Bonuses added! Save even more!

Super Retail Success Bundle

Super Retail Success Bundle

 

The Retail Management Power Club

Please click on the banner for information

Retail Management Power Club

HOME   BLOG   DMSRetail CATALOG   SOME OF OUR CUSTOMERS   BECOME A DMSRETAIL PARTNER BUSINESS   WORKSHOP BROCHURE   ULTIMATE RETAIL SUCCESS TOOLKIT   SUPER RETAIL SUCCESS BUNDLE
  Retail Management Newsletter                

If you enjoyed your visit, please recommend our site to your friends.

Retail Success through effective leadership, education and technology!

DMSRetail Privacy Policy

Send mail to webmaster@dmsretail.com with questions or comments about this web site.
Copyright © 2003-2013 DMSRetail Inc, All Rights Reserved.
Last modified: October 17, 2013

You Can Order by Phone: Please call +1 (312) 239-0919

DMSRetail Customer Service Line: 1 (800) 595-6893 (US & Canada), Otherwise call +1 (312) 239-0919