DMSRetail can help your company or career in retail management in one or more ways as listed below:

1. Consulting services will diagnose what can and may be improved in your operation to further sales, customer experience and ultimately profits.

2. Through products and services like workshops, courses, success guides and tools, we can help elevate the knowledge level and expertise of your staff.

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All members of the DMSRetail Team are ex-retail executives who have been in various positions in prominent retail companies.

Our advice comes from years of successfully delivering sound and proven principles of retail success.

When it comes to delivering consulting we use the same foundation that made the companies we worked with achieve stellar performance.

And when we’re talking about our workshops, participants experience facilitation that has practical and actionable content that they can take and implement in their own companies.

How ever way you engage with DMSRetail Team, rest assured that you are going to be impressed and wowed, that’s for sure.



Matt Parmaks

Matt joined Sony as a sales representative and played an important role in the development of Sony’s retail division at increasingly more responsible managerial positions.

As the National Sales Manager for Sony’s retail division, he was instrumental in expanding the company stores from a handful to over 100 units, while posting sales increases of 30% in 2 consecutive years.

After leaving Sony, he worked in Information Technology System Integration companies such as The Praxium Group, Bell and Generation5, specializing in retail infrastructure systems as Regional Manager and Vice President of Sales and Marketing.

After a considerable stint in the Retail Business Intelligence area, he joined DMSRetail as Senior Consultant and EVP.

During his sales and sales management career, Matt has generated more than $750 Million revenue and has been responsible for sales organizations as large as 1000 salespeople.

He is an author of numerous books and articles in Retail Performance and Managerial Productivity. Matt received Bachelor and Master of Science degrees in Engineering from the University of Birmingham (UK).

Dianne Miethner

Dianne is our Customer Service and Store Operations Specialist with 20 years of experience in retail operations at various positions from store and regional management to operations management at the National level. She has worked with various prominent North American retail chains within the apparel, electronics, and food specialties.

Although her focus is on customer service and store operations management, during the early years of her career, Dianne managed various retail Head Office support departments which gave her invaluable exposure to the workings of the all important communication links between the field and Head Office Operations. During her retail career she has produced $350 Million in revenue and, with an exceptional ability to develop her people, she has received numerous performance awards - from sales and other KPI’s to Loss Prevention and effective store operations - for elevating her teams to the forefront of the other districts/regions in those companies.

Dianne has in-depth knowledge and understanding of the influence and effect of company culture on the field organization and the customer. She is an avid customer service fanatic and has contributed to the field through a number of articles and books.

She is certified by Babson College retail department – Strategic Planning & Management in Retailing.

Scott Michelsen

Scott has 22 years of experience in retail sales, sales management and store operations at various positions from regional management to National management. After attending Eastern Illinois University, he joined Bedding Experts Inc. where he spent the next 13 years honing his retail management and sales skills.

Throughout his career, Scott has generated more than $250 Million in revenue. He has worked with various product lines and his focus, in recent years, has been primarily in the home furnishings area where Scott was a CEO of a 90+ store chain of specialty stores, covering 6 states, in the U.S.A.

Scott is an interesting and exciting instructor who knows how to make sales happen and how to impart that knowledge to others. He has received many performance awards for elevating his teams above the rest and he shares his methods and insights in an engaging manner.

Eric Richards

Eric joined DMSRetail Inc. to spearhead our efforts in ensuring that participants are able to take what they have learned back to the people they need to share with.

He is an enthusiastic, charismatic and engaging speaker and the knowledge he imparts is always welcomed by the audience.

Through exercises and spirited discussions, participants are taught about learning styles and how to best transfer knowledge to others, following the workshop(s).  

Eric holds a BPHE from Laurentian University and also has his Masters in Teaching, from Griffith University, Australia.